Augmented reality technologies in design and marketing
How AR helps florists and designers showcase future projects in advance and is becoming a powerful marketing tool.
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Minimalism or opulence: key styles in modern floristry
What's the difference between minimalism and lush compositions, and why are both styles trending today?
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Personalizing your offers: how to retain a customer who buys flowers once a year
How to use personalization to turn a casual flower buyer into a repeat customer.
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Sustainability as a standard: how the "green" agenda impacts floristry
The eco-conscious agenda is reshaping floristry: from choosing locally grown plants to eliminating unnecessary packaging. A "green" approach is becoming the standard and shaping a new style that combines beauty with responsibility.
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Color as a language: the psychology of shades in bouquets
Flowers speak the language of shades. Learn how to use color to convey emotions, feelings, and hidden messages in a bouquet.
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Order Tracking Technologies: How Transparency Builds Customer Trust
Let's explore how modern tracking technologies make delivery transparent and build customer trust.
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How to read your competitors: competitive analysis tools for small businesses
Let's look at how small businesses can research their competitors and what tools help them do this effectively.
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How flower demand is changing: seasonality vs. new buying habits
Let's look at how seasonality and new habits influence the demand for flowers.
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Slow lifestyle and floristry: why people choose simple bouquets over lavish arrangements
Why do people choose simple bouquets over lush arrangements? Let's explore the main reasons and the impact of a slower lifestyle.
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