How flower demand is changing: seasonality vs. new buying habits
Let's look at how seasonality and new habits influence the demand for flowers.
Slow lifestyle and floristry: why people choose simple bouquets over lavish arrangements
Why do people choose simple bouquets over lush arrangements? Let's explore the main reasons and the impact of a slower lifestyle.
Floristry without borders: how bouquets become art objects
Floristry as an artistic language: from simple arrangements to art objects. This article explores how bouquets become installations and why this is a new trend in the creative world.
Why the last mile is the most expensive link and how to optimize it
Why does final-stage delivery cost the most? Let's explore the key reasons and optimization methods.
How to Build a Sales Funnel for a Florist Business
The floristry sales funnel: from first touches to loyal customers
Digital Analytics in the Flower Business: What Really Helps to Forecast Sales
How digital analytics helps flower businesses more accurately predict demand and develop sales strategies
Mini-bouquets and “to go” bouquets: a new format for spontaneous purchases
Compact arrangements and “to go” bouquets are becoming a fashionable format for spontaneous purchases. We analyze what attracts buyers to them.
Dried flowers and preserved plants: an alternative to live bouquets?
An alternative to fresh bouquets: what are the pros and cons of dried flowers and stabilized plants?
Purchases from wholesalers or direct contracts with plantations?
What to choose: quick purchases from wholesalers or direct contracts with plantations? We analyze the advantages and risks.
How Reviews Affect Flower Sales
Reviews of flowers are not just the words of customers, they are a tool that builds trust, determines the desire to buy and helps the brand stand out. In this article, we will analyze why reviews have such a strong influence on the choice of buyers and how to use them to increase sales.
Which advertising channels influence the buyer the most
Advertising channels allow you not only to tell about a product, but also to evoke emotions, create trust and emphasize the value of the offer. In this article, we will analyze which channels have the strongest effect on the buyer and how companies can use them in their strategy.
Flower Subscription for Offices: A New B2B Segment
Flower subscription for offices opens a new B2B segment. In this article, we will analyze how the model works, what its advantages are, and what opportunities it opens up for business.
Flower arrangements as part of the interior: new opportunities for florists
Floral arrangements make the interior lively and individual, and new approaches in floristry open up space for creativity and experimentation. In this article, we will consider what opportunities this gives to florists and how to use trends in space design.
Own delivery service or outsourcing: what is more profitable for business
Having your own delivery service gives you control and flexibility, while outsourcing reduces costs and simplifies management. In this article, we will analyze which option is more profitable for business and in which cases it is worth choosing each of them.
What promotions and discounts work in the flower business
What promotions and discounts work in the flower business? We analyze current marketing tools and check what really attracts customers in 2025 - from holiday special offers to loyalty programs.
How much are customers willing to spend on bouquets in 2025
How much are customers willing to spend on bouquets today? We analyze the latest data and trends for 2025 to find out what price preferences the market dictates.
Flower vending machines: will they be popular in Russia?
Flower vending machines are a new form of trade that is already operating in Europe and Asia. Will such vending machines be able to take root in Russia? We analyze the pros, cons and prospects of this trend.
Floristry mistakes that turn off clients
Even beautiful flowers can lose all their magic if you make a few typical mistakes. We analyze the most common mistakes that cause clients to leave.
