Flower Subscription for Offices: A New B2B Segment
Flower subscription for offices opens a new B2B segment. In this article, we will analyze how the model works, what its advantages are, and what opportunities it opens up for business.
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Flower arrangements as part of the interior: new opportunities for florists
Floral arrangements make the interior lively and individual, and new approaches in floristry open up space for creativity and experimentation. In this article, we will consider what opportunities this gives to florists and how to use trends in space design.
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Own delivery service or outsourcing: what is more profitable for business
Having your own delivery service gives you control and flexibility, while outsourcing reduces costs and simplifies management. In this article, we will analyze which option is more profitable for business and in which cases it is worth choosing each of them.
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What promotions and discounts work in the flower business
What promotions and discounts work in the flower business? We analyze current marketing tools and check what really attracts customers in 2025 - from holiday special offers to loyalty programs.
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How much are customers willing to spend on bouquets in 2025
How much are customers willing to spend on bouquets today? We analyze the latest data and trends for 2025 to find out what price preferences the market dictates.
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Flower vending machines: will they be popular in Russia?
Flower vending machines are a new form of trade that is already operating in Europe and Asia. Will such vending machines be able to take root in Russia? We analyze the pros, cons and prospects of this trend.
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Floristry mistakes that turn off clients
Even beautiful flowers can lose all their magic if you make a few typical mistakes. We analyze the most common mistakes that cause clients to leave.
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Holiday rush: how to cope with logistics during major holidays
During peak dates, the flow of orders increases several times, and logistics becomes a real challenge. In this article, we will tell you how a business can organize processes in order to cope with the load and not lose customers.
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What payment method do customers use most often when buying flowers in Russia
Today, flower buyers are increasingly less likely to limit themselves to cash: cards and online payments are coming to the fore. In this article, we will look at which payment methods have proven to be the most popular among customers.
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