Floristry without borders: how bouquets become art objects
Floristry as an artistic language: from simple arrangements to art objects. This article explores how bouquets become installations and why this is a new trend in the creative world.
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Why the last mile is the most expensive link and how to optimize it
Why does final-stage delivery cost the most? Let's explore the key reasons and optimization methods.
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How to Build a Sales Funnel for a Florist Business
The floristry sales funnel: from first touches to loyal customers
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Digital Analytics in the Flower Business: What Really Helps to Forecast Sales
How digital analytics helps flower businesses more accurately predict demand and develop sales strategies
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Mini-bouquets and “to go” bouquets: a new format for spontaneous purchases
Compact arrangements and “to go” bouquets are becoming a fashionable format for spontaneous purchases. We analyze what attracts buyers to them.
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Dried flowers and preserved plants: an alternative to live bouquets?
An alternative to fresh bouquets: what are the pros and cons of dried flowers and stabilized plants?
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Purchases from wholesalers or direct contracts with plantations?
What to choose: quick purchases from wholesalers or direct contracts with plantations? We analyze the advantages and risks.
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How Reviews Affect Flower Sales
Reviews of flowers are not just the words of customers, they are a tool that builds trust, determines the desire to buy and helps the brand stand out. In this article, we will analyze why reviews have such a strong influence on the choice of buyers and how to use them to increase sales.
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Which advertising channels influence the buyer the most
Advertising channels allow you not only to tell about a product, but also to evoke emotions, create trust and emphasize the value of the offer. In this article, we will analyze which channels have the strongest effect on the buyer and how companies can use them in their strategy.
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