How customers decide to buy a bouquet in the first 30 seconds
We explore how a client makes a decision about purchasing a bouquet even before speaking with a florist and why the first few seconds of contact with a storefront, website, or catalog are crucial.
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Which floristry trends won't survive 2026?
We explore which floral trends are losing relevance, why striking visual solutions quickly fade, and which approaches remain in demand.
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How visual trends are changing the work of florists
How visual trends influence bouquet style, customer expectations, and the daily work of florists.
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Why fast delivery doesn't always increase sales
Why delivery speed isn't always a deciding factor for customers, and when it doesn't increase sales
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Rethinking the value of a bouquet: how the market values flowers as we enter 2026
Why in 2026 does the price of a bouquet require an explained value and meaning
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When marketing hinders sales in the flower business
Why excessive marketing can reduce sales in the flower business and how to avoid losing clients over a pretty picture.
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Augmented reality technologies in design and marketing
How AR helps florists and designers showcase future projects in advance and is becoming a powerful marketing tool.
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Minimalism or opulence: key styles in modern floristry
What's the difference between minimalism and lush compositions, and why are both styles trending today?
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Personalizing your offers: how to retain a customer who buys flowers once a year
How to use personalization to turn a casual flower buyer into a repeat customer.
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