Stories, advice and insights from the world of flowers.
Blog
Can subscriptions make the flower business more predictable? We explore how recurring sales affect revenue, LTV, customer retention, and the economics of floristry in 2026.
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Blog
How Realistic Is Bouquet Assembly Automation? An Analysis of Technologies and the Market in 2026
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Blog
How Generation Z Chooses Bouquets. Why Traditional Floristry Is Losing Relevance and What Works in 2026.
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Blog
Why Unconventional Bouquets Are Becoming Popular: How Dark Floristry Influences Sales and Customer Perception
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Blog
Who Controls the Customer Wins. An Analysis of Marketplaces, Suppliers, and Growth Strategies in the Flower Business.
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Blog
We explore why new generations choose aesthetics and inner coherence over demonstrative status and how this changes the perception of bouquets.
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Blog
We explore which floral trends are losing relevance, why striking visual solutions quickly fade, and which approaches remain in demand.
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Blog
How AR helps florists and designers showcase future projects in advance and is becoming a powerful marketing tool.
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