Stories, advice and insights from the world of flowers.
Blog
The eco-conscious agenda is reshaping floristry: from choosing locally grown plants to eliminating unnecessary packaging. A "green" approach is becoming the standard and shaping a new style that combines beauty with responsibility.
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Blog
Why do people choose simple bouquets over lush arrangements? Let's explore the main reasons and the impact of a slower lifestyle.
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Blog
Compact arrangements and “to go” bouquets are becoming a fashionable format for spontaneous purchases. We analyze what attracts buyers to them.
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Blog
Flower subscription for offices opens a new B2B segment. In this article, we will analyze how the model works, what its advantages are, and what opportunities it opens up for business.
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Blog
Flower vending machines are a new form of trade that is already operating in Europe and Asia. Will such vending machines be able to take root in Russia? We analyze the pros, cons and prospects of this trend.
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