Blog

Feb 17

Why fast delivery doesn't always increase sales

Why delivery speed isn't always a deciding factor for customers, and when it doesn't increase sales

Feb 13

Rethinking the value of a bouquet: how the market values flowers as we enter 2026

Why in 2026 does the price of a bouquet require an explained value and meaning

Feb 12

When marketing hinders sales in the flower business

Why excessive marketing can reduce sales in the flower business and how to avoid losing clients over a pretty picture.

Dec 12

Augmented reality technologies in design and marketing

How AR helps florists and designers showcase future projects in advance and is becoming a powerful marketing tool.

Dec 09

Minimalism or opulence: key styles in modern floristry

What's the difference between minimalism and lush compositions, and why are both styles trending today?

Dec 01

Personalizing your offers: how to retain a customer who buys flowers once a year

How to use personalization to turn a casual flower buyer into a repeat customer.

Nov 24

Sustainability as a standard: how the "green" agenda impacts floristry

The eco-conscious agenda is reshaping floristry: from choosing locally grown plants to eliminating unnecessary packaging. A "green" approach is becoming the standard and shaping a new style that combines beauty with responsibility.

Oct 24

Color as a language: the psychology of shades in bouquets

Flowers speak the language of shades. Learn how to use color to convey emotions, feelings, and hidden messages in a bouquet.

Oct 16

Order Tracking Technologies: How Transparency Builds Customer Trust

Let's explore how modern tracking technologies make delivery transparent and build customer trust.