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How flower demand is changing: seasonality vs. new buying habits
Let's look at how seasonality and new habits influence the demand for flowers.
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From the blog
Ideas for a flourishing business.
Stories, advice and insights from the world of flowers.
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Blog
Slow lifestyle and floristry: why people choose simple bouquets over lavish arrangements
Why do people choose simple bouquets over lush arrangements? Let's explore the main reasons and the impact of a slower lifestyle.
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Floristry without borders: how bouquets become art objects
Floristry as an artistic language: from simple arrangements to art objects. This article explores how bouquets become installations and why this is a new trend in the creative world.
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Why the last mile is the most expensive link and how to optimize it
Why does final-stage delivery cost the most? Let's explore the key reasons and optimization methods.
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How to Build a Sales Funnel for a Florist Business
The floristry sales funnel: from first touches to loyal customers
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Digital Analytics in the Flower Business: What Really Helps to Forecast Sales
How digital analytics helps flower businesses more accurately predict demand and develop sales strategies
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Mini-bouquets and “to go” bouquets: a new format for spontaneous purchases
Compact arrangements and “to go” bouquets are becoming a fashionable format for spontaneous purchases. We analyze what attracts buyers to them.
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Dried flowers and preserved plants: an alternative to live bouquets?
An alternative to fresh bouquets: what are the pros and cons of dried flowers and stabilized plants?
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