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Selling emotion or product in the flower industry in 2026

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Selling Emotion vs. Selling Product: What Customers Actually Buy in the Flower Business

Latest Blog Posts

Selling Emotion vs. Selling Product: What Customers Actually Buy in the Flower Business

Apr 08, 2026
Why Flowers Spoil in Storage and Don’t Sell: Assortment Turnover Analysis

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From seasonality to forecasting: how flower demand is changing and whether it can be realistically predicted

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The flower market without romance: who actually earns more — plantations, distributors, or retail.

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Geography of Flower Demand 2026: What Different Countries Buy and Why It Doesn’t Match Supply

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Hidden Losses in the Flower Business: Where Companies Lose Up to 30% of Their Profits Without Even Noticing It

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How sales are lost without client abandonment

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Invisible demand: when customers want to buy flowers but don't

Mar 12, 2026
When does bouquet design add value and when does it hinder sales?

Mar 10, 2026
How logistics influence the cost of a bouquet, but remain invisible to the client

Mar 09, 2026

Apr 08

Selling Emotion vs. Selling Product: What Customers Actually Buy in the Flower Business

Flores Agency is engaged in market research of the floral market. Research and analysis is our specialty. We are always aware of all news and changes and are ready to share this information with you!

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+31626174430
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