How much are customers willing to spend on bouquets in 2025

The flower business largely depends on understanding consumer habits. One of the key questions for florists and store owners is what the average customer bill is and how much they are willing to spend on a bouquet in 2025. The answer to this question helps to correctly build the assortment, form a pricing policy and offer relevant marketing promotions.

According to research by Yandex.Market and SberAnalytics, in 2024, the average bill for flowers in Russia was about 2,200–2,500 ₽. But the situation is gradually changing: demand is growing for both budget and premium bouquets, while the “middle” is gradually shrinking.

Customer segments by check

1. Economy segment (up to 1,000 ₽)

These are spontaneous purchases: one rose, tulips "on the way" or a small bouquet for no reason. Often these are gifts to colleagues or a gesture of attention "here and now".

For business: it is important to keep "quick" bouquets on display - simple, affordable, so that the client does not leave.

2. Basic segment (1,000–1,500 ₽)

Here, bouquets “for the family” or for small occasions are most often purchased: birthdays, visits to friends. The buyer is ready to overpay a little for beautiful packaging, but the price remains the deciding factor.

3. Middle segment (1,500–3,000 ₽)

The most popular category and the mainstay for most floristic studios. This includes bouquets for dates, gifts for loved ones, colleagues, teachers. Style, modern design, and aesthetics are important here.

It is this segment that most often forms the store's reputation: people remember that for "two or three thousand you can get something beautiful."

4. Premium (from 5,000 ₽ and up)

Author's works, exclusive compositions, wedding floristry. These clients do not count money, emotions and effect are important to them.

The premium segment is small, but very profitable: even a few orders a month can bring in serious revenue.

What influences the average bill in 2025

1. Flower prices are rising. Due to logistics and exchange rates, purchase prices have increased by 15–20%. This inevitably affects the cost of a bouquet.
2. Holiday peaks. By March 8 and February 14, the average bill grows to 4,000–5,000 ₽. People choose larger bouquets, add accessories, and are willing to pay more for the effect.
3. "Little joys." The trend of recent years is small bouquets "just like that." Many buyers have begun to treat flowers not only as a gift, but as an element of everyday life.
4. Demand for uniqueness. Customers increasingly want individuality. Even with an average bill of 2,000 ₽, they expect not a banal set of "three roses," but a stylish composition.
5. Variety of payment methods. Customers are more willing to spend more when they can pay by card, through the SBP, or in the app. "Seamless payment" stimulates the growth of the average bill.

What does this mean for business?

• You can't work in just one price category.
• It's important to offer a range of "from 500 ₽ to 15,000 ₽" to cover different segments.
• Visuals and packaging become decisive factors in the middle segment.
• Premium clients expect service and exclusivity, but mass purchases should not be underestimated either - they provide a stable flow.

Conclusion

Our research shows that in 2025, shoppers will fall into a few distinct segments based on how much they are willing to spend:до 1 500 ₽ — быстрые и повседневные покупки, «букет по дороге домой» или небольшой знак внимания;

• 1,500–3,000 ₽ — mass gift bouquets, which remain the core of the market and are in demand for most standard occasions;
• from 5,000 ₽ — premium compositions for special occasions, author's works and exclusive orders.

Thus, the flower market in 2025 is becoming increasingly multi-layered. For florists and shop owners, this is a signal: it is important to maintain a balance between affordable “everyday bouquets” and premium solutions. Only such a strategy allows you to simultaneously reach a wide audience and not lose customers focused on uniqueness and status.

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