Stories, advice and insights from the world of flowers.
Blog
What's the difference between minimalism and lush compositions, and why are both styles trending today?
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Blog
Flowers speak the language of shades. Learn how to use color to convey emotions, feelings, and hidden messages in a bouquet.
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Blog
Floristry as an artistic language: from simple arrangements to art objects. This article explores how bouquets become installations and why this is a new trend in the creative world.
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Blog
An alternative to fresh bouquets: what are the pros and cons of dried flowers and stabilized plants?
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Blog
Floral arrangements make the interior lively and individual, and new approaches in floristry open up space for creativity and experimentation. In this article, we will consider what opportunities this gives to florists and how to use trends in space design.
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Blog
Even beautiful flowers can lose all their magic if you make a few typical mistakes. We analyze the most common mistakes that cause clients to leave.
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