Stories, advice and insights from the world of flowers.
Blog
Why flowers don’t sell and end up being written off in storage. An analysis of turnover, storage, and losses in the flower business.
Read article
Blog
Can flower demand be predicted in 2026? Analysis, mistakes, and how forecasting affects business profitability
Read article
Blog
Plantations, distributors, or retail — who actually makes money in the flower market. An analysis of economics and profitability in 2026.
Read article
Blog
Why flower demand varies by country and doesn't match supply. Market analysis and hidden costs.
Read article
Blog
Where the flower business economy achieves 30% of profits, and why these losses remain unnoticed.
Read article
Blog
Why do some potential flower buyers never actually make a purchase? We explore the barriers, doubts, and contextual factors that drive latent demand in the flower market.
Read article
Blog
Why the flower market is becoming less predictable: how shopping habits are changing, the role of the online environment, logistics, and audience segmentation.
Read article
Blog
We explore why the same bouquet can sell differently in different cities, regions, and segments, and how local conditions influence demand.
Read article