Case Studies

A research in the field of quality control of floral products during imports to Russia.


The research purpose: to identify the level of awareness of Russian importers in the field of quality control of imported products

The research involved 73 Russian wholesale buyers.

The survey was conducted using e-mail newsletters and telephone conversations.

The following results were obtained based on the survey results:
  • 1. Does the Amsterdam handling warehouse meet sanitary standards according to the criteria below? - the ability to maintain optimal temperature - the room cleanliness - proper storage of goods
54% of respondents were not able to accurately answer this question.
28% replied that it was fully consistent
18% are not satisfied with the conditions of the warehouse in Amsterdam

  • 2. Does the vehicle meet the following requirements when transporting goods from Amsterdam to the Russian Federation? - the ability to maintain optimal temperature - presence of a temperature sensor (Data Logger) in the trailer - readiness of the refrigerator for loading (cleanliness, absence of debris and foreign objects, etc.)
45% of respondents said that the vehicle always fully meets the specified parameters
55% said they were unable to verify compliance, relying on the competence of the carrier company

  • 3. Do you use your own temperature sensors (Data Logger) during transportation to monitor temperature and humidity?
83% never use their own temperature sensors
12% said they use but not always
5% always use their own Data Logger

  • 4. Do you have the ability to monitor the temperature and humidity levels in the truck while driving?
97% said they didn’t have such an opportunity
3% said that sometimes it’s possible to track the temperature

  • 5.Have you had any cases of frostbite or overheating of the flower upon receipt of the goods?
79% sometimes face a similar situation
17% regularly find boxes with frostbitten or overheated flower in the received batch
4% have never encountered anything like it

  • 6. Does your transport company use an ethylene gas minimizer in a trailer or refrigerator?
92% were not able to answer exactly this question.
7% said they did not use
1% said they use

  • 7. Have you measured the level of ethylene gas concentration and temperature control in the warehouse of your transport company?
99% did not
1% found it difficult to answer

  • 8. Do you always know the cause of damage to the boxes and at what stage does this happen?
58% of respondents said they did not know the exact reason.
26% replied that they know and this happens while loading in a truck in Amsterdam
9% think that this happens during the overcling procedure in Amsterdam
7% encountered this at the warehouse of a transport company in the Russian Federation during sorting

  • 9. Have you tested your storage facility for compliance with perishable goods storage standards?
52% said they didn’t test
41% answered yes
7% could not give an exact answer

  • 10. Has your warehouse staff received training on how to store and work with perishable products?
68% replied that they did not receive special training
32% answered yes

  • 11. Does your business need more detailed quality control during the transportation and storage of flowers?
97% answered yes
3% indicated that everything is fine and there is no need for more detailed control

  • 12. What organizations do you know that you can turn to for help in controlling the quality of flower products?
84% did not answer this question
9% named Flowercheck Solution
7% named High Control

Output: The results of the survey showed that the issue of quality control of flower products is very acute for wholesale importers. Most of them are not able to carefully monitor the conditions in which the products are located until they are delivered to the warehouse. Wholesalers mainly rely on the professionalism of transport companies and do not carry out additional control. Few respondents were able to name organizations professionally engaged in independent quality control of a flower.