The research purpose: to identify the level of awareness of Russian importers in the field of quality control of imported products
The research involved 73 Russian wholesale buyers.
The survey was conducted using e-mail newsletters and telephone conversations.
Output: The results of the survey showed that the issue of quality control of flower products is very acute for wholesale importers. Most of them are not able to carefully monitor the conditions in which the products are located until they are delivered to the warehouse. Wholesalers mainly rely on the professionalism of transport companies and do not carry out additional control. Few respondents were able to name organizations professionally engaged in independent quality control of a flower.