Popular Flowers in Russia: What Search Queries Reveal?

Flowers play an important role in people's lives, accompanying us through numerous events and celebrations. From romantic dates to grand ceremonies, bouquets are an integral part of our culture. In the modern digital world, where people increasingly turn to the internet for purchases, analyzing online queries provides a unique opportunity to understand consumer preferences.

In this article, we will analyze the most popular flowers in Russia using data from the Wordstat service. This tool allows us to gain valuable insights into user behavior, their interests, and seasonal demand fluctuations. We will examine which flowers are most frequently searched for on the Russian internet using Yandex, how the popularity of different types of flowers changes throughout the year, and analyze the geographical features of Russians' preferences.

The goal of our research is to provide marketers, flower shop owners, and other interested parties with detailed information on current trends in the flower market. This will allow for more accurate planning of purchases, development of effective advertising campaigns, and better satisfaction of customer needs.

Popular Flowers by Purchase Requests

In this section, we will examine the most popular flowers in Russia based on search query data for 2023. The Wordstat service provided us with detailed information on the number of queries for purchasing various flowers by month. Below are the summary data on purchase requests for roses, peonies, chrysanthemums, tulips, lilies, gerberas, carnations, orchids, alstroemerias, and hydrangeas.

Data Analysis

Let's look at the data in more detail. It is clear that roses remain the undisputed leader in the number of requests throughout the year. Their popularity peaks in March, when the number of requests reaches 410,015. This is related to International Women's Day, traditionally celebrated on March 8.

Peonies also show high popularity, especially from May to July, reaching a peak of 212,642 requests in June. This coincides with their flowering period and popularity in wedding bouquets.

Tulips are most in demand in March (285,692 requests), also due to the celebration of March 8. After this, their popularity significantly decreases.

Chrysanthemums show a noticeable increase in requests in the autumn months, peaking in October (64,351 requests). This may be associated with autumn holidays and interior decoration.

Orchids maintain stable interest throughout the year, peaking in March (152,859 requests). These exotic flowers are often used for gifts and interior decoration.

Overall Popularity Chart of Flowers

To better visualize the popularity of various flowers, we built a pie chart showing the percentage of requests for each flower out of the total number of requests for the year. This approach allows us to see which flowers truly dominate the market and which are less popular.

Percentage Distribution of Flower Requests for 2023

Data Analysis

From the pie chart, it is clear that roses are the undisputed leader, accounting for xxx% of all requests. This is due to their versatility and popularity in various situations, from romantic gifts to event decoration.

Peonies are in second place, accounting for xxx% of requests. Their popularity increases significantly in the spring-summer period, making them an ideal choice for wedding bouquets and festive compositions.

Monthly Purchase Requests for Major Types of Flowers

To better understand the dynamics of flower popularity throughout the year, we built a bar chart showing the total number of requests for the main types of flowers each month. This chart helps visualize how interest in various flowers changes depending on the season and festive periods.

Total Requests by Month

Data Analysis

From the bar chart, it is clear that the highest number of requests falls in March (1,186,798 requests). This is due to the popularity of buying flowers in the run-up to International Women's Day on March 8, when flower demand peaks.

High levels of requests are also observed in February (695,194 requests), related to Valentine's Day, and in April (768,243 requests), marking the start of the spring season. In summer, the number of requests decreases somewhat but remains relatively high due to weddings and other festive events.

In autumn, in September and October, flower demand rises again (651,537 and 643,229 requests respectively), which may be related to the start of the school year and various autumn holidays. In November and December, the number of requests decreases, reaching a minimum in December (425,376 requests), due to cold weather and fewer holidays requiring flower purchases.

Popularity of Roses by Month

Roses hold the leading position among all flowers in Russia. To examine their popularity in detail, we analyzed the number of requests for buying roses by month. This section presents a bar chart showing how many times users searched for information on buying roses each month.

Number of Requests for Buying Roses by Month

Data Analysis

From the bar chart, it is clear that the peak popularity of roses falls in March (410,015 requests). This coincides with International Women's Day, when roses are one of the most popular gifts. High levels of requests are also observed in February (282,626 requests), related to Valentine's Day.

After March, the demand for roses decreases slightly but remains high throughout the year. In the summer months, especially in July (304,192 requests), interest in roses rises again. This may be due to the large number of weddings and other summer celebrations where roses are used for decoration and gifts.

In the autumn months, the demand for roses remains stable, with slight fluctuations. In November and December, there is a slight decrease in interest (242,931 and 194,176 requests respectively), which is explained by fewer festive events and seasonal factors.

Popularity of Flowers in Million-Plus Cities in July 2024

To gain a deeper understanding of Russians' geographical preferences, we analyzed the data on flower purchase requests in the largest cities of Russia with a population of over a million. This section presents data on the popularity of various flowers in 16 cities in July 2024.

Number of Requests for Buying Flowers by City

Data Analysis

Roses remain the most popular flower in all major cities of Russia. Moscow has the highest number of requests (46,749), confirming the versatility and high demand for this flower. Saint Petersburg (17,327) and Novosibirsk (3,617) also show significant numbers of requests, ranking second and third respectively.

Peonies also show high popularity, especially in Moscow (17,540 requests) and Saint Petersburg (9,337 requests). This confirms the trend for peonies observed in recent years, especially during their flowering period and wedding season.

Orchids maintain stable interest in all cities, with the highest number of requests in Moscow (11,545) and Saint Petersburg (4,507). These flowers remain popular due to their exoticism and beauty.

Hydrangeas are also in high demand, especially in Moscow (13,692 requests) and Saint Petersburg (4,773 requests). These flowers are often used for interior decoration and festive events.

The analysis of flower popularity in million-plus cities allows us to see Russians' geographical preferences and understand which flowers are most in demand in various regions. This data can be useful for flower shops in planning their assortment and developing local marketing campaigns that take into account the specific preferences of residents of each city.

Conclusion

Our research has shown that roses, peonies, tulips, orchids, and hydrangeas are the most popular flowers in Russia. The popularity of roses and tulips peaks in March, coinciding with International Women's Day. Peonies are in high demand during the summer, especially in June. Orchids and hydrangeas maintain steady interest throughout the year.

Key Takeaways:

Inventory Optimization:

• Increase stocks of roses and tulips before March.
• Maintain high inventory levels of peonies during the summer months.

Targeted Promotions:

• Conduct marketing campaigns focusing on roses and tulips in February-March, and on peonies in May-June.
• Promote orchids and hydrangeas as ideal decorative flowers during the summer and autumn.

Local Campaigns:

• Consider regional preferences: actively promote roses, peonies, and orchids in Moscow, Saint Petersburg, and other major cities.

These actions will help manage inventory effectively, improve marketing strategies, and meet customer demand across different regions.