Telephone surveys, or Computer-Assisted Telephone Interviewing (CATI), are one of the most effective methods of collecting quantitative data, particularly relevant for the floral industry.

This method is widely used in market research, public opinion polls, customer satisfaction assessments, and other areas, allowing companies in the floral business to gain valuable insights for development.

Advantages of the Method

The essence of the CATI method lies in conducting surveys via phone using a computerized system, which significantly enhances the efficiency and standardization of the process. The software allows for the administration of standardized questions and control over their sequence, reducing the likelihood of errors and ensuring data uniformity.

The CATI Survey Process at Flores Agency

The process of conducting CATI surveys organized by Flores Agency includes the following stages:

Database Preparation

• Interviewers are provided with an electronic questionnaire template on a computer screen.
• The survey script can be customized to meet the specific requirements of the project, taking into account the peculiarities of the floral business.

Survey Conduct

• Interviewers establish direct contact with respondents by phone, which is particularly important for understanding the needs and preferences of clients in the floral business.
• The survey script is adjusted to the unique requirements of the project, allowing for the collection of relevant data for florists, flower shops, and wholesale companies.

Data Analysis and Processing

• The collected data is automatically recorded and stored in electronic format, ensuring its reliability and availability for further analysis.
• Upon completion of the survey, the data can be analyzed and used to identify trends, compare results, and make decisions that contribute to the growth and development of your business.

Advantages of CATI Telephone Surveys

CATI telephone surveys allow for the rapid reach of a large number of respondents, providing a high level of standardization and control over the data collection process. They can also be more cost-effective compared to other data collection methods, such as face-to-face interviews, which is particularly important for the floral business, where cost optimization plays a significant role.

The use of CATI telephone surveys by Flores Agency helps companies in the floral business better understand their customers, improve service quality, and make informed decisions for further growth and development.