The subscription model is gradually becoming one of the ways to make revenue in the floral business more predictable and reduce dependence on one-time purchases and seasonal peaks. However, regular flower deliveries require not only stable demand, but also well-organized logistics, consistent quality, clear value for the customer, and an effective retention system.

For some companies, a subscription can become an additional source of recurring revenue; for others, it may prove to be an overly complex model with high operational risks. Much depends on the target audience, the business format, and how ready customers are to perceive flowers not only as an occasional purchase, but also as a regular service.

Before taking the survey, we recommend reading our article on how the subscription model is changing the economics of the flower business in 2026. After reading it, share your experience and opinion. Your responses will help us better understand how strong the demand for regular flower deliveries is, what factors hinder the development of the subscription model, and whether it can become a sustainable direction for the floral business.