Stories, advice and insights from the world of flowers.
Blog
Why excessive marketing can reduce sales in the flower business and how to avoid losing clients over a pretty picture.
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Blog
How to use personalization to turn a casual flower buyer into a repeat customer.
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Blog
Let's look at how small businesses can research their competitors and what tools help them do this effectively.
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Blog
The floristry sales funnel: from first touches to loyal customers
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Blog
Reviews of flowers are not just the words of customers, they are a tool that builds trust, determines the desire to buy and helps the brand stand out. In this article, we will analyze why reviews have such a strong influence on the choice of buyers and how to use them to increase sales.
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Blog
What promotions and discounts work in the flower business? We analyze current marketing tools and check what really attracts customers in 2025 - from holiday special offers to loyalty programs.
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