Purpose of the research: Over the past few years, a lot of online services have appeared for the sale of various categories of goods to the end consumer. The flower business did not stand aside. To help flower shops, there are several online sites for selling bouquets. However, before starting to work with these services, the Fresh Insider Agency received a request to conduct a study in order to determine the effectiveness of cooperation with these platforms.
The study involved 236 flower shops in Moscow and the Moscow region. The survey was conducted using e-mail and telephone conversations.
According to the survey, the following results were obtained:
- 1. What aggregator do you sell flowers through? (several options are possible)
- 2. How long have you been using aggregator services?
- 3. Which aggregator has the most attractive sales commission?
- 4. Which of the aggregators has the most convenient interface for you as a store?
- 5. Which of the aggregators has the most convenient interface for you if you were a customer?
- 6. Which aggregator has the largest feature set?
- 7. Which of the aggregators has the most professional support service in your opinion?
- 8. Who is your main direct sales client (not through aggregator sites)?
- 9. Who is your main customer when selling through aggregator sites?
- 10. What type of product is most in demand among buyers on aggregators?
- 11. What is the most popular flower on sale? (multiple options can be selected)
- 12. Please indicate the geography of the flowers you sell? (several options are possible)
- 13. What is the average check of a buyer of your products through aggregators? (indicate the approximate amount in rubles)
- 14. Which aggregator do you sell the most through?
- 15. What aggregator do you sell from 3 bouquets a day?
- 16. Are your bouquets, which you sell through aggregators at a discount or on a special offer, are popular?
- 17.What days of the week do you receive the most orders through aggregators? (multiple days of the week can be selected)
- 18. Did you have to change the store staff after the start of sales through aggregators?
- 19. If the answer is “yes, they increased” to the previous question, please indicate which specialists you had to take on the team?
- 20. How have your sales changed after you started working with flower aggregators?
Output: Working through flower aggregators has a positive impact on flower shop sales.
Most of the customers who make purchases through the aggregator are young people under 30. However, the middle-aged generation also use similar services. More profit comes to stores from cooperation with Flowwow.com. The main sales are on Monday, Friday and Saturday. The most popular flower variety is the single-headed rose. 75% of respondents noted a significant increase in sales, and therefore, many stores had to hire additional staff for delivery and flower arranging.