When does bouquet design add value and when does it hinder sales?
We explore how bouquet design impacts sales: when expressive form enhances customer value, and when complexity and clutter become a barrier to purchase.
How visual trends are changing the work of florists
We explore how visual trends in floristry influence thinking, the assembly process, client communication, and the development of an individual's style.
Minimalism or opulence: key styles in modern floristry
What's the difference between minimalism and lush compositions, and why are both styles trending today?
Color as a language: the psychology of shades in bouquets
Flowers speak the language of shades. Learn how to use color to convey emotions, feelings, and hidden messages in a bouquet.
Floristry without borders: how bouquets become art objects
Floristry as an artistic language: from simple arrangements to art objects. This article explores how bouquets become installations and why this is a new trend in the creative world.
Dried flowers and preserved plants: an alternative to live bouquets?
An alternative to fresh bouquets: what are the pros and cons of dried flowers and stabilized plants?
Flower arrangements as part of the interior: new opportunities for florists
Floral arrangements make the interior lively and individual, and new approaches in floristry open up space for creativity and experimentation. In this article, we will consider what opportunities this gives to florists and how to use trends in space design.
