Augmented reality technologies in design and marketing
How AR helps florists and designers showcase future projects in advance and is becoming a powerful marketing tool.
Sustainability as a standard: how the "green" agenda impacts floristry
The eco-conscious agenda is reshaping floristry: from choosing locally grown plants to eliminating unnecessary packaging. A "green" approach is becoming the standard and shaping a new style that combines beauty with responsibility.
Slow lifestyle and floristry: why people choose simple bouquets over lavish arrangements
Why do people choose simple bouquets over lush arrangements? Let's explore the main reasons and the impact of a slower lifestyle.
Mini-bouquets and “to go” bouquets: a new format for spontaneous purchases
Compact arrangements and “to go” bouquets are becoming a fashionable format for spontaneous purchases. We analyze what attracts buyers to them.
Flower Subscription for Offices: A New B2B Segment
Flower subscription for offices opens a new B2B segment. In this article, we will analyze how the model works, what its advantages are, and what opportunities it opens up for business.
